Job Outlook: A Candid Conversation about IT Careers, Certifications, Salary and Social Media

It’s not enough for today’s IT professionals to be talented and focused. With security, mobility and evolution changing the way we use tech every day, it’s essential that IT professionals grow their skills in line with current technology trends. The best candidates will be those who take pride in continuing their IT education and, as a result, meet future industry demands.

“Currently, and likely for the foreseeable future, mobile security and big data will drive IT hiring,” says John Reed, senior executive director at Robert Half Technology, an international technology staffing firm. “In a mobile and app-driven world, developing mobile strategies has become increasingly important for businesses.” In other words, this means big time job opportunities for mobile and app development professionals.

Professionals who can withstand demanding environments will be all the more desirable to employers. Specifically, Reed predicts that security and data privacy needs will grow in the IT industry worldwide.

“Professionals equipped with the skills to protect data will continue to be needed in businesses for some time,” he explains. “And, though big data initiatives were initially slow to catch on, they are becoming a more important part of business strategy and will surely lead to increased growth in data-related roles.”

What are my best skills?

“IT is hot,” confirms Laliberte, who admits that candidates with the right experience in  areas like security and software development often entertain several job offers at one time. And as more companies emphasize data to drive revenue, candidates will find more jobs in this field. A data science role, for example, requires a diverse background in statistical math and science with algorithm experience. Laliberte suggests a well-rounded applicant with unique experience always stands out.

“Employers certainly want the technical skills that a role calls for, but they’re also looking for soft skills – the ability to communicate effectively and work with different areas within the company,” says Reed. “Companies are seeking team members within their technology departments with the business acumen to understand how IT is affecting the overall goals and strategies.”

The rise of mobile and data-driven strategies is also impacting job opportunities for developers, analysts and engineers. According to a recent Robert Half Technology survey, CIOs find it most difficult to recruit skilled talent in software development, security and networking. Both Reed and Laliberte predict these fields will become even more lucrative for IT professionals in the next few years.

What have I included in my resume?

A well-written introduction can set someone apart at the very beginning of the job search process. “As collaboration with other departments and the ability to effectively communicate become standards for technology professionals,” Reed explains, “It’ll help hiring managers get a sense of those interpersonal skills before an in-person interview.”

One way to stand out is through specificity. Laliberte suggests making a digital resume more searchable by keeping titles and job responsibilities targeted. For example, someone searching for a network security engineer may overlook a resume belonging to a cloud data analyst, even when the skills match up.

“Don’t make your job title too different that people can’t find you,” says Laliberte. Instead, include key words in the resume like “security” and “networking,” as well as any applicable vendor platforms. These specifics will help potential employers and recruiters to find you online. 

Since most resumes are digital, Laliberte also recommends adding a professional photo. A photo adds personality to a resume, as do extracurricular activities. “It’s important to show interests outside of work,” he explains. “Employers like to hire well-rounded individuals who show a commitment to the community.”

Personalization  also makes a big difference when going up against other IT professionals. “Tailor resumes to the position you’re applying for,” advises Reed, “and highlight the skills that will make an impact on this specific job.”

Another idea is to link to books or articles you’ve written, including digital portfolios or blogs where you share your expertise about the industry. You don’t have to be a published author to showcase your knowledge says Laliberte. It’s just as easy to create an online platform where you share thoughtful responses to interesting and timely issues on sites like Wordpress.  

How do I interview?

“In an interview, it is imperative to connect past experiences to the job you are applying for,” says Reed. Start by asking yourself how your previous roles will help this company succeed. Showing that you understand the company’s core business and fit with its culture will make you stand out in an interview. This means doing  your homework before the interview.

Practically speaking, Laliberte suggests also creating some sort of network. “If you know someone or you know someone who knows someone at the company, get a referral.” Having a connection inside the company can mean getting a recommendation before you step foot in the door.

During the interview itself, Laliberte stresses showing confidence under pressure. “Make sure your personality comes through,” he says. “Show that you can handle the pressure.” Just don’t stand out too much.  “You don’t want to be remembered as the one with the purple socks.”

Recruiters and potential employers want to work with candidates who are prepared to speak about their experiences and can give solid examples of measurable contributions made in previous roles.

“The best thing a candidate can do in an interview is speak clearly and thoughtfully about past experiences and how their previous work has equipped them with the knowledge and skills to add value to other organizations,” says Reed. “Candidates should be clear about what their interests are – what types of jobs do they find most interesting, and what do they hope to avoid? This will help the recruiter make the best match.”

Common mistakes tend to be centered on communication. “Speaking negatively about previous employers or experiences can make recruiters question your interpersonal skills,” says Reed. “There are ways to describe tough situations diplomatically. Also, put your best foot forward when meeting with a recruiter, you want to show that you are polished and professional.” 

What should I ask during the interview?

A candidate should always be prepared with some follow-up questions. “Candidates should be asking the hiring manager, ‘What are the key skills required to be successful in this job?’” says Reed. “Not asking any questions about what it takes to succeed in a role can indicate that you’re not genuinely interested in the job. “

During an interview, a candidate should use follow-up questions as their opportunity to decide if the job is a good fit. For example, you might ask the hiring manager about the best aspects of the corporate culture, or about his or her career path with the organization. “This information can give you insight into the company, its values, and how they align with your own,” says Reed. 

Remember to offer a chance to answer questions about your resumes, skills and experience. And, of course, remember to ask the hiring manager if you’re a good fit for the company.

How do I discuss money?

One rule of thumb for even bringing up compensation is to simply ask if it’s a good time to discuss it. “You generally don’t ask the question unless you ask if it’s okay to ask,” says Laliberte. “Don’t assume the person you’re talking to is even the person who could answer questions about salary.”

It’s always wise to stay informed on salary standards for your role and in your area using tools such as a salary guide. “When it comes to the interview process,” says Reed, “don’t rush to start the salary discussion. It’s a better tactic to let the hiring manager bring up the topic first, but it’s important to be prepared for the discussion once it’s introduced. “

How can I make social media work for me?

One key factor for professional networking sites like LinkedIn is keeping them updated. Share and comment on relevant industry items and stay engaged by following influencers.

“Your LinkedIn presence is often one of the first impressions a hiring manager will have when considering you,” says Reed. “When it comes to other social sites, it’s important to pay attention to privacy settings and be careful when accepting friend requests from colleagues and managers. Always play it safe with your web presence and assume that anything and everything you do can be seen by all.” 

An online presence also demonstrates your relevance. But Laliberte says there’s a difference between using a site like Facebook verses LinkedIn. Facebook should be used more for personal exchanges, while LinkedIn should be a career showcase. “It needs to be professional,” he says. Everyone needs a professional photo, so your LinkedIn photo should be of you alone and not with any friends or family.  

The best advice may be to use your social media presence to show your passion and expertise about the field. “Connect to other like-minded individuals,” says Reed. “That’s always a smart career move.”